BUILDING A GRANTEE-CENTRIC DIGITAL EXPERIENCE
ROHINI NILEKANI PHILANTHROPIES
Rohini Nilekani Philanthropies needed a visual language, tone of voice and design system that delivered a cohesive, engaging digital experience, seamlessly reflecting its values and mission.
Brand guidelines, Tone of Voice and Visual Language that translated into a Website
THE CHALLENGE
The goal was to create an interactive, grantee-centric platform that reflected the organisation’s mission and values. It had to seamlessly blend storytelling and functionality, creating an engaging experience.
THE SOLUTION
The solution was a dynamic design system that seamlessly integrated Rohini Nilekani Philanthropies’ extensive portfolio and grantees while staying true to its core philosophy of Samaj, Sarkaar, and Bazaar. Drawing inspiration from Indian crafts and earthy motifs, the visual language reflected the organisation’s values and approach. The system was designed to be agile, allowing for scalability as the portfolio and grantee network expanded.
The user-friendly and engaging visual system ensured clarity, accessibility, and a strong, consistent brand presence across digital and offline platforms.
