Where strategy meets creation.
Where ideas spark change.
At Kaboom, we exist to shift narratives, challenge norms, and create social change that’s led by people. We’re not structured like a traditional agency—because we don’t believe change happens in silos.
Instead, we work in two interconnected circles
Strategy, Development & Implementation, and Design Studio.
These reflect how real transformation unfolds: through overlap, collaboration, and creative disruption.
Strategy, Development & Implementation
This is where we think deeply, listen closely, and design for lasting impact. We lead social and behaviour change communication (SBCC), narrative shift work, and on-ground implementation of campaigns. Whether we are reimagining menstrual health education, or building large-scale behaviour change campaigns to include men as allies to end malnutrition amongst pregnant and lactating women or building community resilience for uptake of Covid vaccines, we remain grounded in systems thinking and powered by community insight.
Design Studio
This is where ideas take form. Our in-house design studio builds everything from brand identities and campaign toolkits to immersive products and creative storytelling assets. It's a space where visual thinking and purpose collide to create tools that are not just beautiful, but deeply useful.
The Shared Space
The real magic happens where our two circles meet.
Here, strategy is shaped by design, and design is driven by intention. It’s this dynamic intersection that allows us to create work that’s bold, people-first, and rooted in impact.
Together, we’re building communities and sparking movements.
Nirmala Nair
Founder and Director- Kaboom Social Impact
Nirmala has over 15 years of experience in transforming human insights into large-scale, people-led movements that drive social change.
She believes in co-creating, working alongside creatives, technologists, and grassroots leaders to scale solutions that are practical, lasting, and driven by community needs. Her approach combines deep field insights, design thinking, and movement-building, ensuring that change is both impactful and lasting.
Before founding Kaboom Social Impact, she led the South Asia chapter of MTV EXIT, the world’s largest behaviour change communication campaign against human trafficking, and served as Country Director at WASH United India, where she played a key role in establishing Menstrual Hygiene Day as a globally recognized movement.
A graduate of the National Institute of Design (NID), Ahmedabad, and a THNK Fellow (2022), Nirmala integrates design, communication, and advocacy to create work that is both transformative and impactful.
Nandita D' Costa
Director of Partnerships
Nandita is the driving force that turns big ideas into bold action. She brings 15+ years of multi-sector experience from driving campaigns for global brands like Nestlé, GlaxoSmithKline, Estée Lauder, and L’Oréal, to shaping high-impact social initiatives like Swachh Bharat, Menstrual Hygiene Day, Bahubali Ki Jeet, and Phone Toh Uthao. At Kaboom Social Impact, she has worked with organizations like UNICEF, BBC Media Action, The Asia Foundation, WASH United, and Oxfam, bridging creativity and strategy.
She heads Project Management and Client Servicing, ensuring every campaign moves from concept to execution with precision, passion, and impact.
Sidharth Shankar
Creative & Campaigns Lead
Sidharth has a knack for sharp edits and creating content that grabs attention. An expert campaign strategist, content editor, and visual identity specialist, he knows how to craft narratives that stick. With a deep understanding of India’s political and social structures, as well as marketing and advertising, he seamlessly blends strategy and creativity while keeping the bigger picture in mind. Previously, he served as the Hindi editor at Youth Ki Awaaz, where he crafted compelling narratives that resonated with diverse audiences. At Kaboom Social Impact, he’s the go-to for turning raw ideas into polished, high-impact content. A graduate of Magadh University, Sidharth brings both skill and strategy to every project.
Kanishtha Kujur
Senior Design Researcher
Kanishtha blends research, strategy, and creativity to build sustainable, community-driven solutions. With expertise in human-centred and system design, she focuses on making innovation accessible and impactful. She holds a Bachelor’s in Textile Design from the National Institute of Design, Ahmedabad, and a Master’s in Strategic Design from Politecnico di Milano.
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Alfia
Junior Designer
Alfia is deeply committed to exploring how dialogue and intersectionality can serve as powerful tools for empowering marginalized communities, particularly women. She believes that meaningful change lies in understanding and addressing the complexities of the social structures that shape our lives. With a degree in Social Design from Ambedkar University, she engages in open conversations and collaborative design processes to dismantle barriers and amplify diverse voices. Her work is grounded in the belief that design is not just about creating solutions, but about facilitating dialogue that leads to deeper understanding of the human experience.
Manya Gaur
Junior Visual Designer
Manya is a passionate visual designer with a keen eye for storytelling. Holding a Master's degree in Graphic Design and Visual Communication from The Design Village, she adeptly crafts narrative visuals that captivate and communicate. Having a knack for curiosity, her diverse skill set encompasses illustration, branding, and animation, allowing them to explore various visual mediums to convey compelling stories and evoke emotions.
Ambesh Tripathi
Manager, Finance & Administration
Ambesh is the engine that keeps Kaboom running. A finance professional with deep expertise in local and international tax regulations, he streamlines operations, ensuring everything runs like clockwork.
Beyond finance, he’s also Kaboom’s go-to Hindi expert, bringing linguistic precision to vernacular projects with meticulous proofreading and language support.
With his sharp eye for detail, adaptability, and problem-solving mindset, Ambesh is the quiet force driving Kaboom’s excellence.
Priya K Sastry
Consultant
Priya is a social impact leader who turns big visions into meaningful change. With 20 years of experience across behavior change, advocacy, and technology, she has led the design and rollout of large-scale programs rooted in public policy and powered by strategic cross-sector partnerships. Her career spans global NGOs like BBC Media Action and Save the Children, government collaborations at national and state levels, tech giants like Meta, major institutional donors, and cutting-edge health tech startups. By bridging community insights, tech-enabled solutions, and strategic policy advocacy, Priya transforms complex challenges into clear, compelling narratives that drive real-world impact.