RESET INEQUALITY: AMPLIFYING THE INEQUALITY VIRUS
OXFAM INDIA
The Reset Inequality campaign was built to support the release of the Inequality Report, which highlighted how the COVID-19 pandemic deepened existing disparities. The campaign aimed to shift public perception, spark conversations, and increase digital engagement.
Successfully reframed the narrative around inequality in the context of COVID-19, making complex data accessible and emotionally resonant
Enabled wider reach of the Inequality Report through targeted dissemination across online and offline platforms
THE CHALLENGE
The COVID-19 pandemic worsened existing inequalities, making it crucial to spotlight and address these growing disparities. While the Inequality Report provided critical data, the real task was making these insights accessible, engaging, and actionable for a broad audience. The campaign had to cut through digital noise, increase awareness, and spark meaningful conversations around systemic disparities.
THE SOLUTION
The Reset Inequality campaign was designed to amplify significant developments across health, social, and economic sectors, particularly focusing on the exacerbation of inequalities during the COVID-19 pandemic. This campaign was disseminated both online and on-ground under the title “Reset Inequality” to showcase these disparities, shift the prevailing narrative surrounding inequality and amplify recommendations to focus on policies to address these inequalities by investing in education, healthcare and social security.
