WELTHUNGERHILFE & WASH UNITED, GERMANY
Rapid Response Transmedia Products to Reach Kids Globally
Client: Welthungerhilfe, WASH United, Germany
Scope of Work: Transmedia Narrative and Communication Design (Comic Book, Animation Video, Audio Book)
As a response to the global pandemic, Kaboom Social Impact was approached to support Welthungerhilfe and Wash United to find solutions to reach children across the world with clear messages around ‘How kids can help beat the Virus’.
The Novel Coronavirus knows no borders and affects all people irrespective of age, colour, caste, and creed. The ask was to create a platform for kids that incorporates storytelling and
is flexible to be extended to multiple media. A platform that incorporates positive behaviour to be promoted as a response to the pandemic, i.e.
Stay at home
Maintain social distance
Help protect people around them
Since the need was urgent, the response had to be immediate and we had to deliver tangible results in one month while working remotely.
CRAFTING THE MESSAGE
It was important for us to build on the insights of behaviour change communications with humour, storytelling and concrete imagery as key elements.
We understood that the kids are surrounded by an ecosystem bombarded with messages from different sources. The need was to cut through the noise to be able to reach them and find ways to rapidly engage with them with empathy through positive and playful messaging.
We created a world with four children from different continents who have been pushed to throngs of boredom by being stuck inside their homes, and have no contact with their friends. Keeping the insights in mind, the characters were designed to resonate with children across the world. The product was built to transform the experiences lived in the stories told and reflect them to children and provide validation to their current experience in the pandemic.
The result was the #coronacomic, an 8 page comic with concrete images, playful content and positive messaging that is readily available for adoption and dissemination by organizations and governments across the globe.
The Corona Comic went on to take many other creative forms and was eventually produced in 24 global languages.