RESET INEQUALITY
OXFAM, INDIA
RESET INEQUALITY
Documenting Health-Related, Social, and Economic Consequences of COVID-19
Client: OXFAM, India
Scope of Work: Communication Research, Design Collateral, Video Assets, On-ground and Digital Execution
PROJECT CONTEXT
COVID-19 has wreaked havoc on public health, literacy, other social determinants, as well as the economy. The socio-economically weaker sections and marginalised communities were most intensely impacted.
Oxfam sought to showcase these exacerbated social and structural inequalities and present plausible long term solutions that become advocacy tools to various stakeholders.
Kaboom partnered with Oxfam India to launch The Inequality Report at the World Economic Forum, all in the midst of the pandemic, alongwith encapsulating the Covid-19 policy brief through an animation for wider reach.
THE SOLUTION
We sought to capture significant developments from the field, based on various health, social and economic factors. Additionally, our documentation was disseminated both, on-ground and online under the title - RESET. In addition to showcasing the reality, our campaign sought to shift the narrative surrounding inequality, demanding a Reset of the present Inequalities.
ANIMATED VIDEO DEVELOPED TO CAPTURE COVID-19 INEQUALITIES
CAMPAIGN COLLATERAL
ON-GROUND COLLATERAL FOR AWARENESS BUILDING IN PUBLIC HOTSPOTS
