top of page

Kaboom gives your narratives the power to change lives of individuals, communities and societies.  


Social Change is a complex process. Communication for social change were often filled by creative professionals not actively informed of the realities on the ground, with little or no understanding of the policy landscape and deep-rooted inequalities that impact everyday communications. Kaboom was born out of the need to fill this gap. 

Kaboom challenges norms and smashes taboos to rewrite narratives and create new ways of looking at society. 

At Kaboom, we understand that social change is not a unilateral process and communications is an integral part of the larger whole. Therefore, we arrive at communication strategies and designs in a participatory manner.

Our Approach



We make products ‘user friendly’ by conducting user centred design research to understand challenges and barriers. 

Design Interventions

We create brand language and design, toolkits and capacity building interventions on a broad range of social issues.



We bring together the power of storytelling and modern marketing to design campaigns that engage, activate and empower audiences. 

All of our projects and programmes apply principles of
Human Centred Design and participatory methodologies with a strategy that is impact-driven and transformative.

What Sets Us Apart

We are a team of passionate movement builders and changemakers

We are researchers, designers and storytellers who believe in the power of the people and their stories

We understand the socio-cultural nuances, the pulse of the people and the medium

We have the experience of having run large critically acclaimed campaigns, won meaningful awards and reframed prevalent narratives on social issues.

Kaboom’s team represents the very best multi-disciplinary set of expertise and talent needed to maximise social impact. 

We focus exclusively on social impact work – every project we undertake is to connect with and create a positive impact on the ground.

Nirmala_ProfilePic3 (1).jpg

Nirmala Nair is a communication expert with 15+ years of experience in creating high-impact social movements and campaigns, on-the-ground and digitally. Her work sits at the intersection of actionable research, design, communication and technology to accelerate social change. 

Nirmala founded Kaboom because she believes effective communication, design and technology play a crucial role in finding solutions to complex social problems. She brought together a cross-sectoral team of experienced creative and development professionals working together in a solutions-oriented approach with a focus on equitable change and impact on the ground.

In the past, Nirmala led the South Asia leg of much-acclaimed MTV EXIT, the world’s largest behaviour change communication campaign against trafficking in persons. She was also the Country Director at WASH United India, where she built the multi-award-winning Menstrual Hygiene Day brand known for its high rate of engagement and cutting edge content as well as menstrual education products and models that can be applied at scale.

Nirmala is a graduate of the National Institute of Design (NID), Ahmedabad. At Kaboom, she leads strategy and works closely with the creative team to ensure there is always a measurable impact of the solutions proposed.

Nirmala Nair

Founder and Director- Kaboom
THNK fellow, 2022

Core Team

bottom of page