REACH TO TEACH
BRAND STRATEGY AND VISUAL IDENTITY
REACH TO TEACH
Branding, Strategy and Repositioning
the New Visual Identity
Client: Reach to Teach
Scope of Work: Branding and Visual Identity, Campaign Collaterals, Website Design, Social Media Execution and Management
Reach to Teach is an international education charity that partners with government and like-minded organisations to improve the quality of primary education in India.
The team at Reach to Teach was looking at repositioning their brand as the thought leader in the education space. Their ask was a complete brand integration which showcases their overall vision most appropriately.
While their work is focused at a grassroots level, they were looking at a combination of the past and future or traditional and modern as their brand identity.
The solution to Reach to Teach’s asks was to carry out an extensive Branding Strategy and Design Exercise.
Kaboom worked methodically to locate the correct tone of Reach to Teach’s brand; it needed to be modern, cutting edge yet rooted in Indian traditions. This was followed by creating a new visual identity which included a new logo and marketing and communication templates.
A new set of brand guidelines came next. A website based on the new guidelines was designed and developed in order to fulfill the loop of a holistic identity.
Logo mark is an abstract combination of a banyan tree and waves.
We combine this wholesome nature of a banyan tree with waves, that denotes technology and spreading knowledge.
This combination represents the holistic nature of “Reach to Teach”.